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Simplicity, analysis paralysis and the indecision roundabout.

FROM THE EMPRESS BLOG Simplicity, analysis paralysis and the indecision roundabout. JOANNA MARTIN Co-founder Empress Global Oh my goodness. We overcomplicate. Seriously. If I had a magic wand and could choose a Fairy Godmother superpower it would be the ability to...

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How to handle “I need to think about it” objections

There are plenty of women entrepreneurs with 6 figure businesses, with decades of high level experience, who lack experience and hence confidence in one core thing. Would you be surprised to learn that it’s around selling and specifically the all important step of how to overcome the “I need to think about it” objection.

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How to bridge a cashflow crunch

It doesn’t matter how successful we are, and how many millions in revenue we turnover, any entrepreneur knows there will always be unexpected expenses and bills. We plan impeccably. And then form time to time we are caught with a negative cashflow. So what do we do?

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